King Valley Tourism Association

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The King Valley Tourism Association (KVTA) invites all business and individuals to JOIN and become involved with the promotion of the King Valley and its surrounding areas to tourists and locals, to draw and retain business and tourism in our region.

The role the KVTA is to:

  • Liaise with the local community on tourism issues.
  • Develop Local tourism products.
  • Coordinate local facilities and services.
  • Visitor servicing by providing a consistent and quality visitor experience throughout all tourism businesses.
  • Work with regional Tourist stakeholders on cooperative marketing programs.
  • Represent members to, and coordinate, with local government on tourism issues.
  • Raise the professionalism of our local tourism industry by offering opportunities for networking, training and industry familiarisation.

Distribution of Tourism Dollars

  • Each tourism dollar circulates throughout the region’s economy many times before it dissipates.
  • We all benefit from tourism, if not directly then indirectly as each business not only sells to the public but also buys from other business with the same tourist dollars.
  • Even those businesses that do not see tourists through their doors can benefit from the tourist dollar in other ways.

KVTA Membership Benefits:

  • Supporting Local community, being recognised and supported by the community.
  • Networking, making connections within your industry and other partnerships relevant to your business.
  • One voice on issues that affect our members.
  • Invitations to various business networking and social events.
  • Lobbying to all levels of government on your behalf giving local business a voice.
  • Being able to display your brochures at the formal and informal Tourist Information sites.
  • Drawing tourism and business to our region and encourage everyone to spend their dollars locally.
  • Best of all you will get to know your neighbours and the business community and help to build a stronger King Valley region.

Promotional Opportunities for Members

  • KVTA Website (under construction) and Facebook page.
  • The website is owned and operated by the KVTA. It will feature a powerful member directory, Interactive elements and information on the King Valley Region.
  • This website will be easy to use and mobile friendly to make it accessible to the large numbers of people who use their mobile devices to access the web while travelling.
  • All members have the opportunity to display their brochures at the formal and informal Tourist Information sites.
  • Accommodation Referral Service is a service for members provided by the Visitor Information Centre on a daily basis.
  • All King Valley and Surrounding accommodation providers who are members will be listed in a comprehensive regional accommodation guide will be available at Visitor Information Centres.
  • The Visitor Information Centre will encourages members to inform them of vacancies/ accommodation availability especially during the traditionally busy times of school holidays and long-weekends so they can assist in referring potential guests to your business

If you have any questions please feel free to contact us:

Karen Barber (President) | 0472 938 000|


Brianna Munt (Secretary) | 0450 908 940 |

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